Indian Pueblo Cultural Center
During my tenure as the graphic designer at the Indian Pueblo Cultural Center, a strategic branding decision was made to realign the branding of the IPCC and its other entities, including the Pueblo Harvest restaurant and the Shumakolowa Native Arts gift store.
The rebranding project resulted in a refresh of the logos using new typography for the wordmarks, while maintaining the equity of the brands. Thus, Pueblo Harvest was renamed Indian Pueblo Kitchen and the gift store was rebranded as Indian Pueblo Store.
To create a cohesive look but still maintain distinct identities for each enterprise, we chose combine the the existing iconography with a more contemporary type family (Arpona by Floodfonts) for all of the marks. The result a successful rebrand of the aligned operations, while establishing a design system for any future expansion of operations.