C’mon Baby, Let’s Do the Twisters

In 1987, Albuquerque experienced a rare weather phenomenon for this area: a tornado. This was no over-hyped dust devil, but real honest-to-goodness twister, complete with uprooted trees and damaged buildings but (fortunately) no loss of life. Now we have Twisters all over the place. Not the cyclone kind, but the burrito kind. (My weekend is not complete without the No. 4 with red chile.) Holy Ad Lib!!! The typeface in the Twisters logo is a perfect analogy of the 1987 […]

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Welcome to Alphaquerque

As you drive, bike or walk around any city in America, you’re going to be overwhelmed by typography. Giant letters looming large on storefront signs, billboards, posters, flyers, bumper stickers and so on. We call this environment the typescape. And in this respect, Albuquerque is not much different from any other large American city. What does make us different, though, are the occasionally unique gems of letterforms and logos that you’ll only find here. As we slog our way through […]

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Cliff’s Rocks Our World

Confession: I still sometimes call it “Uncle Cliff’s,” which is what Albuquerque’s premiere amusement park was known as when I used to nag my parents to take me there. It made for a nice, rhythmic, nag-chant – “Un-cle-CLIFF’S!, Un-cle-CLIFF’S!, Un-cle-CLIFF’S!…” (Repeat until parent relents or explodes. Either way, guaranteed entertainment.) So You Wanna Be a Rock and Roll Star Soon after the “Uncle” was dropped from its name, Cliff’s Amusement Park commissioned a new logo from the talented Michael Doret. […]

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Dion’s Pizza: A Tour of Greece, Italy and Sweden

Dion’s is an Alphaquerque institution. The signage features a smiling pizza chef rendered in a woodcut engraving that would make Dürer himself hungry for a slice with pepperoni and olives. These guys make a pretty good pizza, especially for a place that started out as a Greek restaurant. Seriously, you don’t know how close you came to reading about a place named after Dionysus, the Greek god of wine and merrymaking. International Flavor This logo is an international smorgasbord: a […]

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The Many Faces of Blake’s Lotaburger

When I was a kid, it was just “Lotaburger,” no “Blake’s”. It was one of our neighborhood hangouts, across from the high school. There was no indoor dining area. You either sat in your car, on your car, or on the massive concrete tables in the shade under the metal canopy while you waited for your number to be called. “Number 52. 52, please!” Cracking the Code We were lucky. My best friend’s mom worked a split shift at our […]

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