Summit Snapstock

As the Creative Director for Summit Electric Supply for nearly two decades, I was responsible for the corporate identity of the organization, overseeing all aspects of branding and visual communication. I was also responsible for the concept, creation and execution of marketing and communications materials for the company, including marketing collateral, merchandising displays, newsletters, proposals, and logos for initiatives such as Snapstock, a proprietary inventory management program.

The brief for this logo was to create a icon that would represent an easy-to-use inventory replenishment program for industrial contactors. The icon had to be simple, recognizable and recognizable at scale as the icon would be used primarily on mobile devices. The “s” icon was stylized as two arrows to represent the dynamic inflow and outflow of product inventory.